A couple of years after being working for his company, Luis asked me to redesign his personal brand, which wasn’t longer representing his evolution and current public image. We needed to express his step forward and blend it with his well known methodical and technical profile. After many years working as a freelance, today he owns several companies and he’s one of the most known SEO Consultant in Spain.
So, the idea was clear: to create a powerful and liquid brand based on geometric shapes’s perfection blended with his initials, which they where a mandatory to keep the personal bond with him.